cementir’s new grey cement futurecem™ will be officially launched by its subsidiary aalborg portland in denmark on 1 january 2021. the sustainable patented cement technology allows replacing more than 35% clinker in cement by utilizing the synergy effect between calcinated clay and limestone filler, which effectively lowers carbon emissions up to 30%. the launch of futurecem™ is the result of an extensive applied research over the last years, placing cementir group at the forefront as the market leader in sustainable cement.