the yearly wccc seminar dealing with white
cement applications took place from 4-6 october in treviso, italy. 30
colleagues with knowledge about application, sales and marketing of white
cement joined together coming from all over the world: china, malaysia,
australia, egypt, turkey, russia, poland, france, germany, italy and denmark.
the main purpose of the seminar is to
strengthen the community of “white cement marketers” facilitating knowledge
sharing, cross fertilization and encouraging the development of new practices
and ideas into white cement applications.
the main topics this year were dry mix mortars
and additives for concrete. a part from the work done in the internal session a
one full day has been dedicated to the visit of basf construction chemicals in
treviso. basf construction chemicals, a strategic supplier and customer of
cementir, is one of the world’s biggest producers of additives for concrete and
their european r&d center is located in treviso where also a local dry mix
mortar production takes place.
the wccc seminar this year was also the
opportunity to formally present to the white community and to officially
kick-off the newly established function “white cement commercial development
& marketing”, aimed at coordinating and enhancing commercial, market and
business development activities of white cement globally, to further strengthen
the group's leading market position worldwide. within its scope, the framework
and some initial projects of “inwhite”, an innovation driven initiative on
white, has been presented.
the agenda also allowed room for a half a day
workshop where the team has been split into three groups working on key themes:
quality, marketing and product application/r&d. the outcome were some projects
to ensure future cooperation in the community and some tangible results.
a very positive experience for all participants
where multidisciplinary approach, different experiences and cases, sharing and
strong engagement have been the key success factors.
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