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    innovation


    aalborg inwhite solution®

    cementir group established a global innovation engine for white cement, inwhite, with the purpose of generating a prioritized and actionable pipeline of high potential customer value proposition global initiatives, bringing new solutions for well-known applications, or completely new applications for white cement based products, aligned to megatrends detected in the society, such as customization, circular economy and high-energy efficient solutions.
    the inwhite process benefits from the group’s global knowledge on both well-established and emerging applications for white cement and technical knowhow of its internationally acclaimed r&d center located at aalborg, denmark.
    aalborg inwhite solution® has become the umbrella brand for commercialized high value adding and high-performing products like uhpc, 3d concrete printing and among the others, identified and developed under inwhite initiatives, that cementir holding will serve to the building industry.

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    aalborg research and development center

    the heart of the group's research and development is the aalborg research quality and technical center (rqt), where researchers, technicians and experts in product life cycle analysis join forces with main european universities and consultants outside to analyze and develop new materials.

    rqt activity is inspired by our customers and is aimed at addressing today's challenges: increasing energy efficiency, reducing construction costs and times, reducing environmental impact and meeting higher aesthetic, health, comfort and well-being standards.

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